Mobile shopping and rewards app Ibotta, Denver, has launched a new back-end data platform called “Dynamic Segmentation” that enables brands to execute more personalized experiences while consumers shop and use the app in stores.
PepsiCo’s Frito-Lay has teamed with popular augmented reality mobile app Blippar, London, to augment a fun, digital “prize inside” a users’ mobile phone when they buy a Cracker Jack product.