Mobile Marketing | Path to Purchase Institute

P&G Target Holiday FSI

Target and Procter & Gamble joined to run a holiday-themed co-op FSI on Dec. 24.

Walmart Gets a 'Tasty' Jump on the Shoppable Recipes Trend

Alexa, Who Has the Cheapest Lipitor?

From Retail Leader, Dec. 15:

Aldi Venmo Thanksgiving Campaign

Aldi teamed with PayPal's Venmo, a mobile app that enables users to send money to each other or to family and friends, for a Thanksgiving promotion that donated money to Feeding America.

Smithfield and Partners Emphasize Grilling at Walmart

Keeping Up With the Times

So-Lo-Mo Central: January 2018

Lowe's Launches Two Mobile Apps

Lowe’s launched two new mobile apps for the iPhone that use Apple’s ARKit augmented reality technology.

Amazon Still 'Primed' for Growth

Fazoli's Launches Loyalty-Based Mobile App

Quick-service restaurant Fazoli's has launched its first loyalty-based mobile app, enabling users to earn points that translate into discounts on future orders.