Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. Hall of Fame Profile: Andy Siditsky Interview with Andy Siditsky, Executive Director, Worldwide Creative Services -- Buena Vista Home Entertainment, The Walt Disney Co. Burger King Adds Cini-minis to Breakfast Menu Sony Targets Kids With Freq Wooket Milks Packaging for T-Shirt Sales Crazy Animal Humor in a Carton Taco Bell Unveils Two-Phase Promo Foster Grant Teams With WB Television Network on Celebrity Contest Culligan Display Demonstrates Good Water Machine Gillette Readies Massive Mach3 Launch Eleven producers, 89,000 displays for July launch Rayovac Launches New Packaging for Light Products First Previous 436 437 438 439 440 Next Last
