A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Rayovac Recharges Packaging, Displays Colorado State Lottery Hits the Road with Chevrolet K'NEX Display Rolls Over Packaging's Limitations Another Round From Miller Miller, Allied Domecq partner for malternative launches New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line Kool Lights Up to Reclaim Menthol Position ConAgra's 'Talking Tub' Acts as Parkay Salesman on Dairy Case Shelves Audio displays tout the "Find the Talking Tub" consumer instant-win game. Korbel Aims Wedding Promotion at Men Skechers Debuts Britney Spears 4Wheelers Britney Spears campaign marks Skechers' first celebrity brand First Previous 414 415 416 417 418 Next Last
