Snap, Crackle and P-O-P Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales. Retail as Collaborative Marketing Medium Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium. Getting Skecherized With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P. P-O-P Salary Survey '99 In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs. Sherwin-Williams Rolls Out Solutions-Based Merchandisers Kraft Gives Jell-O Line a Sparkling Debut Advertising Trends in the Alcohol Industry A report from the Federal Trade Commission Arden Bares All Fair Trade: The Tobacco Industry v. Philip Morris Coors Taps Spokesmodel Tyra Banks For Blast of Cash Promotion First Previous 327 328 329 330 331 Next Last
