'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. Nike Skateboarding P-O-P has 'Mid-Century Modern Vibe' Game Show Network Plays at GameStop BJ's, Unilever Head to Broadway Keeping Trade Secrets Secret How to Protect Your Company's Trademarks and Service Marks Avoiding Legal Pitfalls in Sweepstakes and Contests Category Captains: A Managerial View of the New Shelf Management Protocols in Consumer Retailing Works Made for Hire Under the 1976 Copyright Act Antitrust and Category Captains: Insights from the Field First Previous 312 313 314 315 316 Next Last
