Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Frequent-Purchaser Promo Helps Launch Bosch Accessory Display Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Pepsi Supports Pop Culture Campaign With Massive P-O-P Effort Frito-Lay Launches Planet Lunch Program Pepsi-Cola Rolls Out Collateral for Pepsi Stuff Campaign Outfitters Store Display Offers Smokeless Tobacco, Merchandise Catalog Stroehmann Bakeries Heads for the Skies First Previous 802 803 804