Meijer Fuel Rewards Program Continues to Expand The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Burger King Virtual Fun Center Builds Loyalty Seneca Promo Makes Sales 'Zoom' Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Frequent-Purchaser Promo Helps Launch Bosch Accessory Display Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Pepsi Supports Pop Culture Campaign With Massive P-O-P Effort Frito-Lay Launches Planet Lunch Program First Previous 806 807 808 Next Last