Loyalty Marketing

7-Eleven used an Oct. 9 email to promise members of its 7Rewards loyalty program a bonus “star” for each proprietary beverage purchased Saturday and Sunday in October. 

A roundup of social, local and mobile marketing activity at retail.

Nestle-owned brand marks 50th year with multichannel campaign driving consumers to stores

ShopRite and Procter & Gamble ealier this month encouraged return trips by offering Price Plus loyalty cardholders "Six Ways to Save on Your Favorite P&G Brands."