Yuengling Brewery Rolls Out "Antique" Mirror Cheers! A Beer, Wine & Liquor Merchandising Report Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process. Tie-Ins Drive 'Rugrats' Launch Guinness Import Launches Caffrey's Irish Ale Promotion Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits California Apple Commission Promotes Animated Seedman Character Schultz Outlines Five Criteria for Measuring Return on Brand Value Korbel Toasts New Year With Millennium P-O-P Country Pride Teams with NASCAR to Help Speed Profits First Previous 1236 1237 1238 1239 1240 Next Last