Halloween

The centerpiece of Korbel's first-ever Halloween P-O-P campaign is this off-premise haunted house, around which retailers could stack product cases. Note the sign meant to discourage underage drinking.
Producers: PriceWeber, Louisville (displays); Brown-Forman, Louisville (marketing and sales agents)

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: Boddingtons' ability to turn a phrase is illustrated by this year's "Dig Up Some Cold Boddies" campaign, which includes a coffin and this case card.

This case card is intended to entice customers to buy champagne during the Halloween season, a busy season for adult parties.
Producers: PriceWeber, Louisville (displays); Brown-Forman, Louisville (marketing and sales agents)

Client: IMS for Diageo, Stamford, Conn.
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: The doors on this house opened to reveal an Elvis lookalike partying inside. Note the door knockers, which are replicas of Captain Morgan himself. The pole topper was designed to ship 95% pre-assembled so retailers could set it up in fewer than five minutes. More than 1,070 units were produced.

Retailer: Smith's
Location: Las Vegas

Retailer: Albertsons
Location: Las Vegas

Retailer: Albertsons
City: Las Vegas