Halloween

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: Boddingtons' ability to turn a phrase is illustrated by this year's "Dig Up Some Cold Boddies" campaign, which includes this coffin and a case card.

Spends $250,000 on P-O-P; $800,000 overall

The centerpiece of Korbel's first-ever Halloween P-O-P campaign is this off-premise haunted house, around which retailers could stack product cases. Note the sign meant to discourage underage drinking.
Producers: PriceWeber, Louisville (displays); Brown-Forman, Louisville (marketing and sales agents)

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: Boddingtons' ability to turn a phrase is illustrated by this year's "Dig Up Some Cold Boddies" campaign, which includes a coffin and this case card.

Retailer: Smith's
Location: Las Vegas

Retailer: Albertsons
Location: Las Vegas