Halloween

Client: Turn Up the Music, Kenilworth, NJ
Dimensions (H x W x D): 25" x 13" x 8"
Weight: 1 pound
Producer: U.S. Display Group, Newark, NJ

This corrugated display for Irving, Texas-based Mission Foods promoted both tortillas and the chance to win a trip for four to Disneyland. Atop the unit was a lenticular panel on which lightning bolts "flashed." This corrugated display was originally placed in stores in May, but it was fitted with new header and side graphics for the Halloween promotion.
Producer: Rapid Displays, Chicago and Union City, Calif., produced 5,425 merchandisers.

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: In the Bass off-premise bag of tricks was this standee, launched for the year's second-biggest beer-drinking day. Other pieces included base wraps, case cards, cooler stickers and inflatable bats. T-shirts and banners were sent to on-premise locations.

Kid-friendly graphics were plentiful on this 3-D header. Hershey's and Reese's branding figured prominently -- logos appeared on the house, on jack-o-lanterns and even on the bags carried by the trick-or-treaters.
Producer: Rapid Displays, Chicago and Union City, Calif.

When a customer approached this display, a motion sensor activated a battery-powered motor. The lid opened, and a monster hand emerged with a Coors Light (like "Thing" from "The Addams Family" television show). The lid closed after a few seconds and reopened for the next unsuspecting customer.
Producer: Crew Design, Kent, Conn., produced nearly 3,015 units

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: Boddingtons' ability to turn a phrase is illustrated by this year's "Dig Up Some Cold Boddies" campaign, which includes this coffin and a case card.

Spends $250,000 on P-O-P; $800,000 overall