Games/ Contests/ Sweepstakes

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

Client: TLPartnership and Dr Pepper/Seven Up Inc., Dallas
Products Promoted: 7 UP products
Objective: To alert consumers about the company's contest promotion.
Introduction: November 1997
Construction/Materials: E-flute corrugated wrap with 10-second voice box and motion sensor
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

One Taste and You're Hooched, Dude ...