Games/ Contests/ Sweepstakes

Candy and Snack Merchandising Explode at the Point-of-Sale

Product: Smiley Goldfish crackers
P-O-P company: Stone Container Co., Richmond, Va.
Distribution: Supermarkets
Introduction: July 1997
Duration: Temporary
Construction: Corrugated
Pepperidge Farm's Back-To-School promotion for its limited-time "smiley" Goldfish crackers included three display options.

Product: Beer
P-O-P company: Baer Enterprises, Livermore, Calif.; Highway One Inc., San Francisco (promotional agency)
Distribution: Off-premise liquor stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
Pete's Brewing planned to gain display space during the summer with its "Wicked Weekend Challenge." The promotion includes a mass merchandiser to draw attention to the sweepstakes program.

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