Games/ Contests/ Sweepstakes

Whisky-drinkin' women ...

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 780
Producer: MBH Presentations Inc., South Plainfield, N.J.
Division: Temporary, Sales Promotion: National
Comments: This vacuum-formed countertop display served both as a display and a sweepstakes entry box for a contest exclusive to Toys "R" Us stores. The displays were featured on Lego "Harry Potter" endcaps for a 2-1/2 month period.

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.