Games/ Contests/ Sweepstakes

Product: ICEE frozen drinks
P-O-P company: Levine Advertising, Prairie Village, Kan.
Distribution: Convenience stores, mass merchants and other ICEE retailers nationwide
Introduction: March 2001
Duration: Temporary
Construction: Cardstock, litho printing
Display set-up: Retail staff
Edgy graphics and fun imagery on this easel call attention to ICEE's "Scooter a Day Giveaway" promotion.

Client: Frankel & Co., Chicago
Comments: Co-sponsored by United Airlines and Madison Square Garden, this oversized ballot box creates awareness of the "Five for the Road" sweepstakes. Entry forms and pencils enable immediate on-site registration.
P-O-P Company: Prolam Inc., Libertyville, Ill.