Games/ Contests/ Sweepstakes

Whisky-drinkin' women ...

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.

Client: Danone Waters of North America, Pasadena, Calif.
Product Promoted: Evian bottled water
Comments: This header for a case stacker of bottled water promotes a contest featuring a chance to win a trip to the MTV Movie Awards in 2002.
Introduction: February 2002
Size of Run: 10,000
Distribution: C-stores and supermarkets nationwide
Construction/Materials: Corrugated
P-O-P Company: Artshouse Communications Inc., Toronto