Games/ Contests/ Sweepstakes

Products: Stroh Brewery Co. Old Milwaukee, Old Milwaukee Light and Old Milwaukee NA beers
P-O-P companies: Flair Communications (design), Chicago; Gaylord Printing (printing); Westcott Paper Products (die cutting and finishing), both of Detroit
Distribution: Off premise
Introduction: February 1994
Duration: Promotional
Construction: Fiberboard
Stroh's On the Road Again sweepstakes for the Old Milwaukee brands "helps support feature and display activity," a spokesman says.

Product: Hunter Douglas Guide to Window Decorating
Number of displays: 5,000
P-O-P company: Lipsett Design Group, New York
Distribution: Wall covering stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Promotional materials for Hunter Douglas's new design book for wall coverings include a counter display and a mobile, which touts a consumer sweepstakes.

Product: G. Heileman Brewing Co. Special Export and Special Export Light beers
Number of displays: 32,000
P-O-P company: Perry Printing, (manufacture), Milwaukee; Promotional Marketing Inc., (design and promotion development), Chicago
Distribution: Food, drug, convenience and liquor stores
Introduction: September 1993
Duration: Promotional
Construction: All materials cardboard expect cooler stickers, which are static-cling plastic

Product: Schieffelin & Somerset Co. Johnnie Walker Red Label Scotch whisky
Number of displays: 4,400
P-O-P companies: U.S. Display Inc., (manufacture), St. Louis; Focus Marketing, (promotion development), Norwalk, Conn.
Distribution: Liquor and chain grocery stores
Introduction: September 1993
Duration: Promotional
Construction: Cardboard with four-color printing, hot stamping and high-gloss varnish

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.