Games/ Contests/ Sweepstakes

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.

Product: Dr. McGillicuddy's Mentholmint Schnapps
Number of displays: 1,000
P-O-P companies: Ad-Mat Coasters, Johnson City, Tenn.; Advanced Graphics Source Inc., Ocala, Fla.; Lewtan Industries Corp., Hartford, Conn.; Harvey Press, New Orleans; Mele Printing, Covington, La.; Southern Silk Screen, New Orleans
Distribution: Bars and restaurants
Introduction: January 2001
Duration: Temporary
Dr. McGillicuddy's promotional basketball party kits are packed with giveaways and encourage consumers to enter Sazerac's NBA finals sweepstakes.

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim meat snacks
Objective: This display was created to call consumers' attention to a co-branded sweepstakes offer with 989 Studios' video games.
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Rock-Tenn Alliance Group, Winston-Salem, N.C.

Examing the effectiveness of monetary vs. non-monetary promotions

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Halloween Large Theme Display
Marketer: M&M/Mars
Producer: Smurfit-Stone Display Group, Richmond, Va.

Client: Humongous Entertainment, Bothell, Wash.
Product Promoted: "Putt-Putt Joins the Circus" software
Marketing Strategy: To attract the attention of consumers and to inform them of the sweepstakes offer that is running with this promotion.
Number of Displays: 750
Distribution: CompUSA, Fry's, Noodle Kidoodle and Zany Brainy
Construction/Materials: Corrugate
P-O-P Company: The Corporate Image, Seattle