Games/ Contests/ Sweepstakes

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Gossamer Bay wine
Objective: To tie together Gossamer Bay wine and the movie "Entrapment" by focusing on the theme of the movie and its stars on displays.
P-O-P Company: Baer Enterprises, Livermore, Calif.

Kendall-Jackson enhances its summer P-O-P presence with garden trellis structure

Client: Nabisco, East Hanover, N.J.
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Comments: This display was created to increase sales of the featured Nabisco cookies and crackers to households with kids between the ages of six and 12, and to encourage the cross-purchase of Nabisco products among kids.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser beer
Marketing Strategy: This display was intended to provide an eye-catching, impactful presence in large chain supermarkets and liquor store accounts, drawing consumer interest and tying in Budweiser beer and ESPN Sports with summer beer consumption.
Introduction: March 1999
Distribution: Supermarkets and liquor stores
P-O-P Company: Rapid Displays, Chicago

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Marketing program includes displays offering DC Comics magazines

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.