Games/ Contests/ Sweepstakes

Product: Wine
Number of displays: 4,000 case cards, 7,700 shelf talkers
P-O-P company: CCM, New York
Distribution: Supermarkets, club stores, independent retailers
Introduction: March, June 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Recent promotions from Jacob's Creek included shelf talkers holding a booklet with a sweepstakes entry form to win a 10-day trip to the Australian Outback.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: Link Snacks Inc., Minong, Wis.
Introduction: Spring 2002
Number of displays: 6,500
Distribution: C-stores nationwide
Construction/Materials: Corrugated
Comments: Floorstands for jack Link's snacks promote a sweepstakes contest for a chance to win a ride with NASCAR driver Rusty Wallace.
P-O-P companies: Weyerhaeuser Co., Minneapolis

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.