Games/ Contests/ Sweepstakes

Client: Conagra/Wunderlich Pearson and Tetzlaff, Waukesha, WI
Introduction: May 1, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 51 1/2" x 23" x 16"
Weight: 25 lbs.
Producer: Midland Display, Franksville, WI

Client: Dr Pepper/Seven Up Inc., Plano, TexasIntroduction: November 2002
Construction: Corrugated, static cling vinyl
Distribution: Supermarkets, mass merchants
P-O-P company: 141 Communicator, Chicago
Comments: The "Smile and Say Canada Dry" contest invited consumers to enter a family photo to win $5,000. P-O-P included pole signs, static clings and corrugated displays.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2002
Number of displays: 2,250
Distribution: Supermarkets nationwide
Construction/Materials: Corrugated, process printing, hanging hardware, cord
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Packing a lot of licensed star power into a small space, these 24-inch-wide hanging signs promote Pepsi's "Take Home the Tickets" promotion. Prizes include tickets to Britney Spears concerts, Major League Baseball games and NASCAR events.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.