Games/ Contests/ Sweepstakes

Integrated campaign includes P-O-P, TV and a shot at a walk-on role in next movie.

Floor projection system reacts with customer movement

This corrugated display for Irving, Texas-based Mission Foods promoted both tortillas and the chance to win a trip for four to Disneyland. Atop the unit was a lenticular panel on which lightning bolts "flashed." This corrugated display was originally placed in stores in May, but it was fitted with new header and side graphics for the Halloween promotion.
Producer: Rapid Displays, Chicago and Union City, Calif., produced 5,425 merchandisers.