Pepsi Play for One Billion Stacker
Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: April 2003
Number of displays: 6,500
Construction: Corrugated endcap with lenticular 3-D and animated graphics
Distribution: Supermarkets
P-O-P companies: Lenticular printing - Big3D.com Worldwide, Fresno, Calif.; Production - Display Connection, Moonachie, N.J.
Comments: The "Play For One Billion Dollars" Pepsi promotion was designed to build excitement for the brand.
