A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Beefeater Slims Down, Adds Promotional Muscle Larson Boats Banners Feature Light and Motion Allied Domecq Launch Predicts Pain, Agony and Other Party Fun Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Miller Launches "Party Like an Aussie" Promotion Budweiser Football Promo Goes Local Anheuser-Busch spends $3 million on P-O-P for fall promotion Allied Domecq Backs Kahlua with Largest Promotional Effort to Date McCormick Distilling Makes Waves with Rollout Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. First Previous 263 264 265 266 267 Next Last
