Entertainment Tie-ins / Licensing

Client: Lego Systems Inc., Enfield, Ct.
Product Promoted: Star Wars-themed Lego toys
Objective: To leverage new Star Wars products and to penetrate the supermarket, drugstore and c-store markets.
Number of Displays: 12,000
Introduction: May 1999
Construction: .010 SBS printed litho-laminated to B-flute singleface
Producer: Triangle Display Corp., Philadelphia

Client: Random House Publishing, New York
Product Promoted: Star Wars children's books
Objective: To attract attention to licensed Star Wars books and tie into the national excitement of the Star Wars movie.
Number of Displays: 10,500
Introduction: May 1999
Construction: Corrugated, litho mounting
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Doral cigarettes
Objective: The strategy was to deliver the value proposition of the Doral brand with an innovative concept shop environment in Cigarette Tobacco Stores nationwide.
Introduction: March 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire, litho-printed tag and transparencies; fluorescent and incandescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel and Doral cigarettes
Objective: The ceiling logo signs are designed to break through the visual clutter at retail. They offer versatility of placement over merchandisers, near windows and in mid-store locations.
Introduction: 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire; litho-printed tag and transparencies; fluorescent and incandescent illumination

Pucker Up!