Entertainment Tie-ins / Licensing

Client: Hope Industries Inc., Farmingdale, N.Y.
Product Promoted: Watches
Objective: To introduce Star Wars character watches to children in concert with the release of the "Episode I" feature film.
Number of Displays: 4,800
Introduction: May 1999
Construction: 200-pound B-flute, bleach white corrugate two colors plus four-color litho header
Producer: Triangle Display Corp., Philadephia

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell cup toppers
Objective: To promote sales of four Taco Bell cup toppers and cups. The display allows for easy replacement of other cups when cup toppers sell out at the store level.
Number of Displays: 3,500
Introduction: May 1999
Construction: C2S, mounted on 70-point board, PETG, barbed cords, skyhook and cord
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Client: MCS Industries Inc., Easton, Pa.
Product Promoted: Star Wars prints and frames
Number of Displays: 1,400
Introduction: May 1999
Construction: 200-pound B-flute, Kemi-art
Producer: Weber Display & Packaging, Philadelphia

Client: Sony Music, New York
Product Promoted: "Episode I, The Phantom Menace" soundtrack
Objective: This display was placed in music stores to capitalize on the enormous popularity of the film's and soundtrack's release.
Number of Displays: 8,500
Introduction: May 1999
Construction: Corrugated, SBS stock
Producer: Ventura Group Inc., Ronkonkoma, N.Y.

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To build sales and exposure for the brand utilizing an inflatable that serves as both a P-O-P display and a consumer offer.
Number of Displays: 8,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.