Entertainment Tie-ins / Licensing

Hey, Is That Your Old Rag Doll?

Marketing program includes displays offering DC Comics magazines

Client: Dreamworks, Universal City, Calif.
Product Promoted: The Road to El Dorado" movie
Marketing Strategy: The interactive display brings visual awareness to the movie by utilizing a combination of creative graphics and digital audio technology. The consumer can push eight flashing buttons to activate different audio clips from the movie.
Introduction: December 1999
Number of Displays: 1,500
Distribution: Movie theaters across the country