Entertainment Tie-ins / Licensing

South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P.

Client: Mattel, El Segundo, Calif.
Product Promoted: "Toy Story 2" toys
Objective: To generate impulse purchases with a display that capitalizes on the excitement surrounding the "Toy Story 2" movie release.
Introduction: November 1999
Number of Displays: 2,500
Construction/Materials: Flexo printing on body, trays and back of litho parts; logos and characters are printed on litho and laminated to corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Random House Children's Publishing, New York
Distribution: Bookstores and mass merchants
Size of Run: 10,500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Sports, Toys and Accessories
Objectives: To launch a display program for licensed books that ties into the release of the movie, "Star Wars Episode I," that would create immediate recognition and product awareness of the books. To bring the Star Wars brand equity to life at retail for the largest single promotional push in the history of Random House.

Client: Hope Industries, Farmingdale, N.Y.
Product Promoted: "Star Wars" character watches
Objective: To capitalize on the excitement surrounding the "Star Wars" movie.
Introduction: May 1999
Number of Displays: 4,000
Construction/Materials: One color plus varnish flexo print on corrugated, five-color litholam riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Distribution: McDonald's restaurants
Size of Run: 11,700
Producer: Rapid Displays, Chicago
Division: Temporary, Services
Objectives: The kiosk was designed to promote McDonald's tie-in with the popular movie "Toy Story 2" and is intended to serve as the primary in-store communication element in an integrated marketing program tied to the holiday season.