Entertainment Tie-ins / Licensing

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: McDonald's, Shrek the Third and Shrek Happy Meal Toys
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 14,500
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 65" x 29" x 6"
Weight: 70 lbs.
Budget Category (U.S.): $6 - $10

Client: Sony Corp., San Diego, CA
Product(s) Promoted: CyberShot Cameras and HandyCam
Distribution: CompUSA, Sam's Club, Circuit City, Sears, Best Buy
Number of Stores: 2,136
Production Run Quantity: 623,000 DVDs
Introduction: April 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 72" x 72" x 72"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: Sierra Mist Cases
Distribution: Supermarkets
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 120" x 48" x 96"
Weight: 40 lbs.
Budget Category (U.S.): $101 - $150
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Dove Ultimate Clear Deodorant, Smooth Cashmere
Distribution: Wal-Mart stores
Number of Stores: 996
Production Run Quantity: 685
Introduction: May 2007
Intended Duration: Three-day event
Dimensions (H x W x D): 55" x 27" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Candlewick Press, Cambridge, MA
Product(s) Promoted: Spider-Man Pop Up Books
Distribution: Bookstores
Number of Stores: 1,206
Production Run Quantity: 1,206
Introduction: May 2007
Intended Duration: Two months
Dimensions (H x W x D): 60" x 20" x 16"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?