Entertainment Tie-ins / Licensing

Client: Stop & Shop, Quincy, MA
Product(s) Promoted: Mainly Deodorant in the Health & Beauty Aisle
Distribution: All Stop & Shop Stores
Number of Stores: 500
Production Run Quantity: 2 Million
Introduction: 11/6/07
Intended Duration: 3-5 years
Dimensions (H x W x D): 3" x 48" x 12"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Ultimate Clear Cool Essentials 2.6-ounce 4-pack Anti-Perspirant & Deodorant
Distribution: Costco
Number of Stores: 300
Production Run Quantity: 1,500
Introduction: 4/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 42" x 47" x 39"
Weight: 296 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Smurfit-Stone Display and Graphics, Jackson, WI

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Design of the Times 2008 Contest Declaration

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Body Mist and Anti-Perspirant/Deodorant
Distribution: Mass merchants nationwide
Number of Stores: 250
Production Run Quantity: 250
Introduction: 6/15/08
Intended Duration: 4 weeks
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 13 lbs.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: Smurfit-Stone Display and Graphics Group, Jackson, WI

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Design of the Times 2008 Contest Declaration

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD
Distribution: Mass Retailers of DVD, Circuit City, Supermarkets
Number of Stores: 25,000
Production Run Quantity: 33,700
Introduction: 12/4/07
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 29" x 19"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Design of the Times 2008 Contest Declaration