Entertainment Tie-ins / Licensing

Client: Hasbro, Pawtucket, RI
Product(s) Promoted: Hulk Toys
Distribution: Mass Merchants and Toy Stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 4/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 62" x 40" x 48"
Weight: 250 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

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Design of the Times 2008 Contest Declaration

Client: Abbott Laboratories, Columbus, OH
Product(s) Promoted: EAS Myoplex Original and Lite
Distribution: GNC
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 5/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 60" x 30" x 18"
Weight: 30 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Universal Home Entertainment, Universal City, CA
Product(s) Promoted: Evan Almighty DVD
Distribution: Most major retailers
Number of Stores: 2,100
Production Run Quantity: 2,100
Introduction: 10/9/07
Intended Duration: 1 month
Dimensions (H x W x D): 76" x 39" x 18"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Origin LLC, Burbank, CA

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Design of the Times 2008 Contest Declaration

Client: Stop & Shop, Quincy, MA
Product(s) Promoted: Mainly Deodorant in the Health & Beauty Aisle
Distribution: All Stop & Shop Stores
Number of Stores: 500
Production Run Quantity: 2 Million
Introduction: 11/6/07
Intended Duration: 3-5 years
Dimensions (H x W x D): 3" x 48" x 12"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration