Entertainment Tie-ins / Licensing

A Super Bowl co-promotion called "The Big Easy Super Bowl Bash" paired Kraft with The Coca-Cola Co. and included a standee and a display spectacular featuring celebrity chef Emeril Lagasse.
Producer: The Integer Group, Denver

Client: Warner Home Video, Burbank, Calif.
Introduction: April 2003
Size of run: 10,000
Producer: Matsuno Design Group, Glendale, Calif. (design); Ivy Hill, Glendale, Calif. (production)
A montage of images from "Harry Potter and the Chamber of Secrets" creates an aura of magic and thrills on the P-O-P.

Client: Warner Home Video, Burbank, Calif.
Introduction: April 2003
Size of run: 10,000
Producer: Matsuno Design Group, Glendale, Calif. (design); Ivy Hill, Glendale, Calif. (production)
A montage of images from "Harry Potter and the Chamber of Secrets" creates an aura of magic and thrills on the P-O-P.

Client: Warner Home Video, Burbank, Calif.
Introduction: April 2003
Size of run: 10,000
Producer: Matsuno Design Group, Glendale, Calif. (design); Ivy Hill, Glendale, Calif. (production)
A montage of images from "Harry Potter and the Chamber of Secrets" creates an aura of magic and thrills on the P-O-P.

Client: Embotelladora Dominicana, Santa Domingo, Dominican Republic
Size of Run: 1,000
Production Date: July 2002
Producer: 3 Strikes Activation, Stamford, Conn.
Division: Temporary, Multinational
Comments: Dominican national sports hero Sammy Sosa is featured on this banner towel which shipped to retailers rolled around its own dowel. String was also provided for easy hanging.

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 800
Production Date: August 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Sales Promotion: National
Comments: Past Lego model displays have shown a substantial increase in sales for the retailer, according to the contest entry, and a licensed product such as this "Star Wars" model case display broadens the appeal. Retailers prefer an actual product sample over a sign or case stacker.

Client: ActiVision, Santa Monica, Calif.
Size of Run: 660
Production Date: October 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Entertainment: Home Entertaintment Non-interactive
Comments: Steel tube side panels complement the visual appeal of the video game's packaging and provide a more prominent and hip display than typical corrugated shippers.