Entertainment Tie-ins / Licensing

Retail Category: C-stores
Display Type: Counter: Temporary
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 50,000
Comments: Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.

Product: Candies and gum
P-O-P company: Gamon International Inc., Elk Grove Village, Ill.
Distribution: Supermarkets, candy stores
Introduction: July 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Amurol Confections recently introduced three candy products to tie in with Nickelodeon's "Butt-Ugly Martians" cartoon show. Two are shown here and all are promoted in this prepacked floorstand.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2002
Number of displays: 2,250
Distribution: Supermarkets nationwide
Construction/Materials: Corrugated, process printing, hanging hardware, cord
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Packing a lot of licensed star power into a small space, these 24-inch-wide hanging signs promote Pepsi's "Take Home the Tickets" promotion. Prizes include tickets to Britney Spears concerts, Major League Baseball games and NASCAR events.

Client: Scholastic Inc., New York
Introduction: April 2002
Number of displays: 6,300
Distribution: Bookstores nationwide
Construction/Materials: B-flute corrugated and film-laminated SBS
P-O-P company: The Display Connection Inc., Moonachie, N.J.