Entertainment Tie-ins / Licensing

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: October 2003
Size of run: 5,000
Producer: Bert-Co., Los Angeles
Three counter cards were included in a kit that shipped to stores. A fourth counter card was created with the same graphics featured on the standee.

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: October 2003
Size of run: 10,000
Producer: Bert-Co., Los Angeles
This standee shows a youthful but edgy Christina Aguilera. Skechers' newest international marketing agreement pairs the popular singer with three of the company's women's shoe lines.