Crakeñas Cracker Floorstand
For its new Crakeñas brand, Colombina S.A., Cali, Colombia, developed this small unit for mom and pop stores. The company, which makes ice cream, cookies, candy, canned goods, sauces and now crackers, wanted to capitalize on the small space available for displays in these stores and encourage them to stock more of its products. The orange color helped the unit stand out from its competition, and the display held all five of the Crakeñas SKUs: Doraditas, Club, Multicereal Miel, Saltín and Saltín Integral.