Displays & Signs

R.J. Reynolds Winston Fiberoptic Display
Fiberoptic Lighting Inc.

Product: Hiking shoes
Number of displays: 1,000 (floor stand); 3,000 (counter display)
P-O-P companies: Santa Cruz Industries, Santa Cruz, Calif. (floor stand); Liberty Display Group, Blaine, Minn. (counter display)
Distribution: Department stores, shoe stores, outdoor specialty and sporting goods stores
Introduction: June 1992 (floorstand); March 1992 (counter display)
Duration: Permanent
Construction: Pine and wire (floorstand); acrylic (counter display)

Cosmair Safari for Men Glorifier
Consumer Promotions

Product: Bats, IncrediBalls, and ball and batter's gloves
Number of displays: 500
Average unit cost: $400 (to retailer)
P-O-P company: RTC Industries, Chicago
Distribution: Sporting goods stores and mass merchants
Introduction: April 1992
Duration: Permanent
Construction: Interactive electronics, injection-molded case with sheet-metal back and graphics overlay with screening process

Products: Stroh's and Stroh's Light beers
P-O-P companies: Moebius Printing Co., Milwaukee (printing); Wescott Paper Products Co., Detroit (die cutting and finishing)
Distribution: Grocery and liquor stores
Construction: Printed on paper and mounted to chipboard

Type: Floorstand
Product: A Touch of Sun hair color
Client: Clairol Inc.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Construction: Rubber-plate printed corrugated cardboard; four-color process lithograph mounted to corrugated cardboard and chipboard and then die cut
Introduction: January 1992