Displays & Signs

R.J. Reynolds Winston Fiberoptic Display
Fiberoptic Lighting Inc.

Product: Hiking shoes
Number of displays: 1,000 (floor stand); 3,000 (counter display)
P-O-P companies: Santa Cruz Industries, Santa Cruz, Calif. (floor stand); Liberty Display Group, Blaine, Minn. (counter display)
Distribution: Department stores, shoe stores, outdoor specialty and sporting goods stores
Introduction: June 1992 (floorstand); March 1992 (counter display)
Duration: Permanent
Construction: Pine and wire (floorstand); acrylic (counter display)

Cosmair Safari for Men Glorifier
Consumer Promotions

Client: The Gillette Co.
Producer: Advertising Display Co.
Category: Injection-molded Plastics: Floorstand
Comments: The design had to showcase the dramatic, high-tech, premium look of the new Gillette Series packaging for the largest new product launch in Gillette's history. The display had to be engineered to be both compact and sturdy to hold over 150 pieces of product weighing over 130 pounds.

Chanel Faceted Display Program
Thomas A. Schutz Co.

Pepsi Express Lane Merchandiser II
Masterack

Determined Productions Dinosaur Display
Applause Inc.