Displays & Signs

Client: AFA (Arby's Franchise Association)
Producer: Serigraph Inc.
Category: Multiple Materials: Sign
Comments: This unit withstands the outdoors and allows retailers to change food, drink or price offers. A removable adhesive system withstands the extreme hot and cold temperatures found around the United States. This part had to last a minimum of six months (and in some cases, two years) outdoors.

Client: Acco Chain & Lifting Products
Producer: The W/M Display Group
Category: Metal/Wire: Fixture
Comments: A unique system allows retailers to restock product on the display without dismantling an entire row of product. Display costs were significantly reduced.

Client: Bacardi Imports Inc.
Producer: Wordenglass & Electricity Inc.
Category: Extruded Plastics: Sign
Comments: Bacardi wanted a sign that was relatively low cost, able to change with the promotion of new products and could be shipped with little or no freight damage, Electriglas captures neon in flat glass, allowing for unlimited graphic design possibilities.

Product: Dual-channel shelf dividers
P-O-P company: RTC Industries, Chicago
Distribution: Home centers, hardware stores, paint stores, craft centers and mass merchants
Introduction: March 1993
Duration: Permanent
Construction: Co-extruded styrene
Nine sales messages are included in the strips. The messages include such lines as "Plasti-Kote Turns Dull Into Dynamite" and "Plasti-Kote -- The Winning Finish."

Client: Hiram Walker & Sons Inc.
Producer: Rapid Mounting & Finishing Co.
Primary designer: Flair Communications Agency Inc.
Category: Paper: Pole Display
Comments: Key to the design is the open space at either side of the bottle and box. As the display turns, there are times when you can see through them from one side of the display to the other. The bottle and box are offset to the right to best fill the shape of the triangle, and the side of the box is angled out to meet the edge of the bottle on the other side.

Client: Reebok International Ltd.
Producer: Thomson-Leeds Co.
Category: Wood: Wall Unit
Comments: The display had to have modular flexibility to merchandise the Reebok Classic line of shoes on slatwall. A "classic" look was achieved by the soft-rounded wood corners of the units. And by featuring graphic illustrations on the back panels from the national print campaign, the selling message for the line was further reinforced.