Displays & Signs

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: Eddy Associates, New Berlin, Wisc.
Objective: To update the Gold Crown ornament merchandiser to provide interest and excitement for consumers, and to stimulate an increased level of retail activity for retailers.

Advertiser: L.A. Gear, Los Angeles
Producer: Rand Display Inc., Cresskill, N.J.
Objective: To provide additional off-shelf placement within the retail shoe environment by using a movable and repositionable shelf/grid system.

Advertiser: Hiram Walker Liqueurs, Windsor, Canada
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: This is the fourth in a series of "Count Drinkula" promotions targeted at Halloween party occasions. The unique fluttering bat motion adds lifelike action that attracts attention.

Product: Imported Suntory Draft Beer
Number of displays: 2,000
P-O-P company: Paladin II, Floatura USA
Distribution: Liquor stores, C-Stores and groceries
Introduction: July 1991
Duration: Promotional
Construction: Vinyl model over paper-mounted header and riser
A blimp display for Suntory Draft Beer can fly in several possible locations.

Advertiser: Video Technology Industries, Wheeling, Ill.
Producer: Chicago Show, Morton Grove, Ill.
Objective: To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase. The displays had to be made in a variety of configurations for the various sizes and shapes of the toys, and had to be durable enough to withstand repeated use of the toys. They also had to provide security for both the toys and accessories, yet be easy for store personnel to remove to change the batteries.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Shannen Promotions Inc., New York
Objective: To secure placement in high-traffic, high-volume upscale locations such as airports and hotels, and provide optimum access for trial. Also, to effectively maximize the use of counter space in those targeted locations.