Displays & Signs

Advertiser: L'Oreal, New York
Producer: P.O.P. Inc., Long Island City, N.Y.
Objective: To design a series of injection-molded, interlocking modules and slatwall sections that can merchandise the entire L'Oreal product line and adjust to any wall size. Once assembled, the system allows L'Oreal to update and revise the product line without upsetting the retail milieu.

Advertiser: Bailey Hat Co., Los Angeles
Producer: RP Creative Sales, Burbank, Calif.
Objective: To isolate Bailey hats from the usual jammed area of all western hats. This was accomplished by creating a floorstand and a counter unit. It made it easy to take a hat from the display and check sizes.

Advertiser: Whittle Communications, Knoxville, Tenn.
Producer: Trans World Marketing Corp., East Rutherford, N.J.
Objective: To present current gastroenterology information and dispense sample products. The display also features an illustrated reference flip-chart, and is used in physicians' offices. An erasable marker is provided to allow physicians to draw and detail patients' health needs.

Product: Darda Mouse!
Average unit cost: $2.50
P-O-P company: Wagner Container, Baltimore
Distribution: Specialty toy stores
Introduction: July 1991
Duration: Promotional
Construction: Corrugate
Darda's motorized toy mice are ready to speed off of "cheesy" countertop display in toy stores.

Advertiser: Librex Computer Systems Inc., San Jose, Calif.
Producer: Rapid Mounting & Finishing Co., Union City, Calif.
Objective: To demonstrate the new notebook style computer at desk level in a retail store. The computer is secured to the Sintra display via a Vulcan pull box. Take-one pockets hold literature describing the two available computers.

Advertiser: Hershey Chocolate Co., Hershey, Pa.
Producer: Glover Advertising, Secaucus, N.J.
Objective: To provide a second major candy department in stores, and gain incremental sales.

Advertiser: The House of Seagram, New York
Producer: Data Display Systems, Philadelphia, Pa.
Objective: To create back-bar visibility and engage consumer interaction. The bottle glorifier "howls"for several seconds every time the Coyote bottle is lifted to pour a drink.