Displays & Signs

Product: Tyco Toys Inc. Big Bird Story Magic
Number of displays: 1,200
Average unit cost: $60
P-O-P company: The Weiller Co., Philadelphia, Pa.
Distribution: Toy stores, mass merchandisers and discount stores
Introduction: February 1991
Duration: Semi-permanent
Construction: Corrugate
The Big Bird display features an actual operating model with a 90-second demo tape.

Product: Microfresh Filtration System
Number of displays: 2,500
Average unit cost: $7
P-O-P company: Grady McCaulley Inc., N. Canton, Ohio
Distribution: Independent dealers
Introduction: Spring 1991
Duration: Semi-permanent
Construction: Corrugate
A countertop display from Royal Appliance encourages consumers to feel the difference in vacuum cleaner bags.

Type: Promotional presentation
Printing Process: Full litho label
Coating: Aqueous
Number Printed: 10,000
Cost: $40-plus
Release: November 1990
Client: Canandaigua Wine Co.
Product: Marcus James wine
Producer: Lawless Corp., North Tonawanda, N.Y.
Comments: Two-color litho on solid bleached sulfate laminated to E-Flute, single face.

Type: Floorstand prepack
Printing Process: Direct print
Coating: UV
Number Printed: 2,500
Cost: $5-$15
Release: April 1991
Client: American Importers
Product: TNT Snap Its
Producer: Thomson-Leeds Co., New York
Comments: An oversized reproduction of the TNT package was employed in the display design to reinforce product identification.

Product: Genuine Nissan car care products
Number of displays: Approx. 2,200
P-O-P company: The United Group, Southgate, Calif.
Distribution: Nissan dealerships
Introduction: April 1991
Duration: Temporary to semi-permanent
Construction: Corrugate; four-color lithograph header
Nissan customers can see car care products on display and buy them at service counter.

Type: Dual function wall unit/floorstand
Printing Process: Preprinted liner (litho lamination)
Coating: Aqueous
Number Printed: 16,600
Cost: Under $5
Release: August 1990
Client: Burroughs Wellcome
Product: Cold relief products
Producer: Mebane Packaging Corp., Mebane, N.C. Comments: Generic structural design suits multiple brands by changing copy. Base is one color plus water-base coating; headers are multi-color process printing to match product.