Displays & Signs

Type: Suspended 3-D display
Printing Process: Direct print, two color
Number Printed: 5,000
Cost: $5 to $15
Release: January 1991
Client: Southland Corp.
Producer: O'Grady Containers Inc., Fort Worth, Texas
Comments: Football bowl season beer promotion, 200 pound E-Flute.

Product: Miles Inc. S.O.S Kitchen Safe
P-O-P company: The Acorn Group, Chicago
Distribution: Grocery stores
Introduction: June 1991
Duration: Promotional
Construction: Varnished laminate covered corrugate outcase shell
The display for S.O.S Kitchen Safe helps sell the food safety angle.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Thomas A. Schutz Co., Morton Grove, Ill.
Objective: To attract attention of consumers and encourage interaction with new Super Nintendo Game System. Also, to provide a flexible, high-tech, modular merchandising system to demonstrate product features in a user-friendly atmosphere adaptable to various sized retail environments while enhancing Nintendo name recognition.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: KCS Industries, Milwaukee, Wis.
Objective: To emphasize the new packaging and fun brand image that R.J.R. has developed around the character "Joe, the Smooth Character." In 1991, a new Camel package, the flip-top box, was introduced, and a musical group of camel characters was created to accompany Joe on the piano. The group is called the Hard Pack.

Product: Polystyrene bathroom wall panels
Number of displays: "Thousands"
P-O-P company: Dayton Brown Group, Arlington Heights, Ill.
Distribution: Home centers
Introduction: Spring 1991
Duration: Permanent
Construction: Wood
More than 200 Designer's Touch displays were in home centers by spring.

Advertiser: Campbell Soup Co., Camden, N.J.
Producer: Merchandising Display, Englewood Cliffs, N.J.
Objective: As part of Campbell Soup's largest promotional program, the marketing goal was to promote collecting soup labels at back-to-school time.

Advertiser: Coca-Cola USA, Atlanta
Producer: Masterack, Atlanta
Objective: To create in-store presence during the holiday season for Coca-Cola products.