Displays & Signs

Product: Tyco Toys Inc. Big Bird Story Magic
Number of displays: 1,200
Average unit cost: $60
P-O-P company: The Weiller Co., Philadelphia, Pa.
Distribution: Toy stores, mass merchandisers and discount stores
Introduction: February 1991
Duration: Semi-permanent
Construction: Corrugate
The Big Bird display features an actual operating model with a 90-second demo tape.

Product: Schulte storage systems
Number of displays: 400
P-O-P company: Geo-Graphics, Cincinnati, Ohio
Distribution: Home centers, lumber yards and hardware stores
Introduction: July 1991
Duration: Permanent
Construction: Wood
Simplicity is the goal behind new merchandisers for Schulte storage system parts.

Product: The Southland Corp. Starship Enterprise Vapor Trail
Number of displays: 3,200
P-O-P company: Eddy Associates Inc., New Berlin, Wis.
Distribution: 7-Eleven stores
Introduction: August 1991
Duration: 30 days
Construction: Foam board and Tyvek plastic
Sales of Slurpees soared when the Enterprise appeared.