Displays & Signs

Product: Skil Flexi-Charge Interchangeable Power System
Number of displays: 2,000
P-O-P company: Worldnet, Costa Mesa, Calif.
Distribution: Hardware stores, home centers and building supply stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated with laminate covering
Hoping to convince consumers that tools are still a good holiday gift, Skil has developed a motion display that shows how one battery pack powers all five tools in its Flexi-Charge line.

Product: Do Rags headwear
Number of displays: 500
P-O-P company: Englanders Display, Waco, Texas
Distribution: Sporting goods stores, fan shops and college bookstores
Introduction: August 1993
Duration: Semi-permanent
Construction: Corrugated (box); plastic (hooks); Styrofoam (head forms); Velcro fasteners (attachments)
Fashionable bandanna headwear for men that are hip (or just having a bad-hair day) is given an in-store push with a display that demonstrates the product.

Product: Miller Genuine Draft beer
Number of displays: 12,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, on-premise outlets
Introduction: April 1993
Duration: Permanent
Construction: Styrene (vacuum-metallized bottle, snowcap and snow drift, housing and copy panel); polycarbonate (internal power bar, assembly parts); fabricated sheet metal (assembly elements); 10-mil PETG (cassette); Acrylic DR (icicles); 1/8-inch diameter cold cathode lamps (illumination)

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: Nautica International Inc. apparel
Number of displays: 600
P-O-P company: Big Apple Sign Corp., New York
Distribution: Department and specialty stores
Reintroduction: September 1993
Duration: Permanent
Construction: Solid-oak panel, brass plate and silkscreened dropout logo
Nautica creates awareness of its apparel in department and specialty stores with high-quality oak and brass signs.

Product: Women's apparel
Number of displays: 653
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Distribution: J.C. Penney stores
Introduction: May 1993
Duration: Temporary
Construction: Screen-printed, black-centered Fome-Cor
J.C. Penney teamed up with Nike to support a promotion featuring Lyn St. James, the first woman to be voted Indy 500 Rookie of the Year in 1992. This promotion tied in with Penney's Spirit of the American Woman theme.