Displays & Signs

Product: Miller Genuine Draft beer
Number of displays: 12,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, on-premise outlets
Introduction: April 1993
Duration: Permanent
Construction: Styrene (vacuum-metallized bottle, snowcap and snow drift, housing and copy panel); polycarbonate (internal power bar, assembly parts); fabricated sheet metal (assembly elements); 10-mil PETG (cassette); Acrylic DR (icicles); 1/8-inch diameter cold cathode lamps (illumination)

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: Nautica International Inc. apparel
Number of displays: 600
P-O-P company: Big Apple Sign Corp., New York
Distribution: Department and specialty stores
Reintroduction: September 1993
Duration: Permanent
Construction: Solid-oak panel, brass plate and silkscreened dropout logo
Nautica creates awareness of its apparel in department and specialty stores with high-quality oak and brass signs.

Product: Women's apparel
Number of displays: 653
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Distribution: J.C. Penney stores
Introduction: May 1993
Duration: Temporary
Construction: Screen-printed, black-centered Fome-Cor
J.C. Penney teamed up with Nike to support a promotion featuring Lyn St. James, the first woman to be voted Indy 500 Rookie of the Year in 1992. This promotion tied in with Penney's Spirit of the American Woman theme.

Product: Shredded cheese
Number of displays: 500
P-O-P companies: Brigandi & Associates (design and promotion development), Chicago; Chesapeake Display & Packaging Co. (manufacture), Westmont, Ill.
Distribution: Grocery stores
Introduction: November 1993
Duration: Promotional
Construction: Corrugated
Sargento shredded cheese is getting a big in-store push in underdeveloped markets during November and December, a time when the category is at its sales peak for the year.

Products: DIY Products, a division of Rhodes American, Tough as Tile epoxy tub and tile finish; One Stroke wood-grain finish
Number of displays: 4,500 of each
P-O-P companies: Marketing Alternatives (printing for One Stroke); Spindler Claps & Associates (design and printing for Tough as Tile), both of Arlington Heights, Ill.
Distribution: Sherwin Williams stores and hardware stores
Introduction: August 1993
Duration: Semi-permanent
Construction: Paper

Product: Packet flower and vegetable seeds
P-O-P companies: Producer: U.S. Display Group Inc. (corrugated), Tullahoma, Tenn.; American Manufacturing Co. (metal components); Stainless Metal Products Inc. (metal components), both of Chattanooga, Tenn.
Distribution: Mass merchants, hardware stores, home centers, supermarkets, drug and variety stores
Introduction: April 1993
Duration: Permanent
Construction: Metal framework, corrugated and plastic trays