Displays & Signs

Product: Circuit breakers
P-O-P companies: International Design & Exhibits Associates (IDEA); CDA
Industries South Inc., both of Atlanta
Distribution: Home centers
Introduction: August 1993
Duration: Permanent
Construction: Injection-molded plastic
A new merchandiser from Siemens provides organization to a variety of circuit breakers in normally jumbled hardware aisles.

Budweiser Rotating Bow Tie/Clydesdale Spectacular
Lakeside Ltd.

Product: Waterstone sinks
Number of displays: 200
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Plumbing wholesale showrooms, hardware stores and home centers
Introduction: October 1993
Duration: Permanent
Construction: Particleboard with custom-colored, T-mold edging and premium-grade laminates
The open-ended design accepts sinks with varying widths to work with the one display in any combination, offering flexibility regardless of the models carried.

Kmart Car Stereo Switching Display
DCI Marketing

Client: Rawlings Co.
Producer: A.G Industries; Cleveland
Category: Multiple Materials Fixture

Products: Stroh Brewery Co. Old Milwaukee and Old Milwaukee Light beers
P-O-P companies: Gaylord Printing (printing); Westcott Paper Products (materials), both of Detroit
Distribution: Off premise
Introduction: October 1993
Duration: Semi-permanent
Construction: Fiberboard
Stroh's wants consumers to feel like they are getting a deal when they purchase Old Milwaukee Super Value Packs, which contain 36 cans of the brew. Oversized danglers and easel/case cards give the new packaging an added in-store presence.

Famous Firm Unleashes New Program