Displays & Signs

Product: Den-Mat Corp. Rembrandt whitening toothpaste
Number of displays: 6,800 (floor display), 3,600 (sidekick)
P-O-P company: Frank Maddocks & Co. (floor display); Bay Cities (sidekick production), both of Los Angeles
Distribution: Drug stores, mass merchants, grocery stores, beauty salons and dentists' offices
Introduction: December 1991
Duration: Temporary
Construction: Corrugated cardboard (sidekick), vacuum-formed plastic (floor stand)
Displays for Rembrandt toothpaste must fit a variety of retail locations.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.

Product: United Coatings Inc. Paint brushes and rollers
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Home center stores
Introduction: August 1991
Duration: Permanent
Construction: Sheet metal, plexiglass and opaque film
Once aimed at professionals, United Coatings' products target the consumer segment with a new display.

Product: Green Giant frozen and shelf-stable vegetables
Number of displays: 6,500
P-O-P company: Display-Pak, Minneapolis
Distribution: Grocery stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Green Giant's tie-in with an animated feature film was a first for the company. A display offered free placemats with a minimum purchase.

Introduced: December 1991
Advertising agency: In-house
P-O-P firm: Not applicable
Construction: Corrugated cardboard
Quantity: 5,000

Wing Industries
Interior Innovations display

Product: Caulks, sealants and adhesives
Number of displays: 12,000
Distribution: Home center stores and lumber yards
Introduction: August 1990, re-engineered in 1992
Duration: Semi-permanent
Construction: Injection-molded plastic
Ohio Sealants' merchandiser has been recognized in several competitions, and now has been redesigned to meet increased demand from major retailers, including several larger home center chains.

Product: Value Pack selection of cleaning brushes and scrubbing products
Distribution: Mass merchandise and home center stores
Introduction: August 1991
Duration: Permanent
Construction: Polypropylene
A number of mass merchandisers have embraced Empire's Value Pack Crates of cleaning and scrubbing products.

Product: Ceiling tile and grids
Distribution: Home center stores
Introduction: June 1991
Duration: Permanent
Construction: Extruded high-impact styrene
Signage options, including product identification cards, photo display cards and feature-sale signs, are part of the redesigned ceiling grid merchandiser from USG Interiors Inc. The unit represents fewer products than in the past.