Displays & Signs

Client: Laboratoire Goupil
P-O-P companies: Liner Industrie (manufacture); Media 6-RS (design)
Category: Counter Display/Hygiene & Health

Client: Renault
P-O-P company: Marie-Laure PLV
Category: Transportation & Accessories/Temporary

Client: Bonnie Bell
Product: Smackers
P-O-P companies: Stone Container Packaging & Display Group (corrugated and printing); Fasteners For Retail Inc. (hooks)
Distribution: Chain drug stores, discount department stores and mass merchants
Construction/Materials: Five-color, three-color and one-color printing on corrugated; glass-reinforced nylon hooks
Introduction: July 1993

Client: Rothmans International
P-O-P company: Inta Design/PDI Group
Category: Systems & Standard Materials/Permanent

Client: Elida-Gibbs-Faberge
P-O-P company: Marie-Laure PLV
Category: Large Distribution/Cosmetics & Perfume

Product: House of Seagram Crown Royal Canadian whisky
Number of displays: 1,500 countertop displays; 50,000 lighted pourers
P-O-P companies: Clegg Industries Inc. (lighted pourers), Torrance, Calif.; Siebel/Mohr (design and sales promotion), New York
Distribution: On and off premise
Introduction: October 1993
Duration: Permanent (on premise); promotional (off premise)
Construction: Lucite and brass plate over wood (countertop unit); PVC crown, LEDs, and styrene spigot and stopper (pourer)