Displays & Signs

Introduced: January 1992
Advertising agency: In-house with Trahan, Burden and Charles
P-O-P firm: Merjo Advertising
Construction: Vinyl plastic with foam backing and clear overlay for insertion of game materials
Quantity: 2,000

Introduced: March 1992
Advertising agency: Earle Palmer Brown
P-O-P firm: Creative Products, Tampa, Fla.
Construction: Four-color printing on styrene, die cut
Quantity: 15,810

Introduced: November 1987
Advertising agency: In-house
P-O-P firm: Dualite Inc.
Construction: Clear Vivak with black/white co-extruded polystyrene
Quantity: 5,500

Product: Warner Brothers Pictures "Batman Returns" film release
P-O-P company: Ivy Hill Corp. (design and printing); Atlas Display Co. (laminating and die cutting); Poetic Justice (original concept), all of Los Angeles
Number of displays: 2,500
Distribution: Movie theaters
Introduction: May 1992
Duration: Promotional
Construction: SBS laminated to corrugated cardboard (background and base) and SBS laminated to Fome-Cor (die-cut figures)

Product: Bausch & Lomb Ray Ban sunglasses
P-O-P company: Thomson-Leeds Co. (manufacturer); Arnell/Bickford Associates (designer), both of New York
Number of displays: 20,000
Distribution: Department stores, sporting goods dealers, sunglasses and optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded and fabricated clear plastic
A Ray Ban display offers a chance to obtain a poster featuring Olympic athletes.

Product: Lowell Shoe Inc. Soft Spots shoes
P-O-P company: Thomson-Leeds Co., New York
Number of displays: 2,000
Average unit cost: $60
Distribution: Shoe stores
Introduction: August 1991
Duration: Permanent
Construction: Acrylic
Soft Spots shoes should win space at the front of stores thanks to a new display.

Product: Smythe-Withcomb & Graeves Ltd. Book Valet
Number of displays: Less than 500
P-O-P company: Golden State Containers, Phoenix, Ariz.
Distribution: Gift and stationery stores, bookstores and drug stores.
Introduction: September 1991
Duration: Temporary
Construction: Corrugated cardboard
The Book Valet display comes with a paperback book for hands-on demonstrations.

Client: Congoleum Corp.
Producer: AG Industries Inc.
The Ceramic Studio display shows off the entire line of ceramic tiles.

Product: Maruman golf clubs
Number of displays: 150
P-O-P company: Pappas MacDonnel, Bridgeport, Conn. (design); The Elliott Group, Pawtucket, R.I. (fabrication)
Distribution: Sporting goods stores
Introduction: May 1992
Duration: Permanent
Construction: Wood, laminated Formica, slatwall
A high-class display was required for high-end golf clubs from Maruman Golf.