Displays & Signs

Product: Thanksgiving decorations assortment
Number of displays: 5,350
P-O-P company: AG Industries, Cleveland
Distribution: Mass merchandisers
Introduction: August 1992
Duration: Temporary
Construction: Corrugated cardboard
A complete line of seasonal merchandise from American Greetings is displayed to spur impulse purchases.

Introduced: January 1992
Advertising agency: In-house with Trahan, Burden and Charles
P-O-P firm: Merjo Advertising
Construction: Vinyl plastic with foam backing and clear overlay for insertion of game materials
Quantity: 2,000

Introduced: March 1992
Advertising agency: Earle Palmer Brown
P-O-P firm: Creative Products, Tampa, Fla.
Construction: Four-color printing on styrene, die cut
Quantity: 15,810

Introduced: November 1987
Advertising agency: In-house
P-O-P firm: Dualite Inc.
Construction: Clear Vivak with black/white co-extruded polystyrene
Quantity: 5,500

Product: Warner Brothers Pictures "Batman Returns" film release
P-O-P company: Ivy Hill Corp. (design and printing); Atlas Display Co. (laminating and die cutting); Poetic Justice (original concept), all of Los Angeles
Number of displays: 2,500
Distribution: Movie theaters
Introduction: May 1992
Duration: Promotional
Construction: SBS laminated to corrugated cardboard (background and base) and SBS laminated to Fome-Cor (die-cut figures)

Product: Bausch & Lomb Ray Ban sunglasses
P-O-P company: Thomson-Leeds Co. (manufacturer); Arnell/Bickford Associates (designer), both of New York
Number of displays: 20,000
Distribution: Department stores, sporting goods dealers, sunglasses and optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded and fabricated clear plastic
A Ray Ban display offers a chance to obtain a poster featuring Olympic athletes.

Product: Lowell Shoe Inc. Soft Spots shoes
P-O-P company: Thomson-Leeds Co., New York
Number of displays: 2,000
Average unit cost: $60
Distribution: Shoe stores
Introduction: August 1991
Duration: Permanent
Construction: Acrylic
Soft Spots shoes should win space at the front of stores thanks to a new display.