Displays & Signs

Type: three-bin, gravity-feed, corrugated Pick-A-Mix display
Manufacturing process: 200-pound B-flute bleached white; display printed with flexographic inks; header: four-color process litho-laminated riser with varnish; vinyl acetate window for candy chutes; holds 65 to 70 pounds of product
Introduction: August 1992
P-O-P company: Design Tech, Villa Park, Ill.
Comments: Innovative gravity design supports the freshness of the product.

Product: Random House Merchandise Group Pictureback books
Number of displays: 2,000
P-O-P company: Saint Elizabeth Street, Little Falls, N.J.
Distribution: Supermarkets, drug and bookstores and mass merchants
Introduction: October 1991
Duration: Permanent
Construction: Plastic-coated, heavy-gauge wire
Single-pocket racks were developed to spur sales at the checkout. Random House believes its books will win over a candy bar.

Client: Thumann's
Producer: Heritage Frame & Glass Creations Ltd.

Introduction: January 1991
P-O-P company: Gamon International Inc.
Background: A compact footprint is the hallmark of this unit, which is a wire rack designed to hold two 18-count trays.

Client: Frito-Lay Inc.
Producer: Lone Star Container

Client: Motorola Lighting Inc.
Producer: Visual Marketing Inc.

Product: Pacific World Corp. Nailene artificial fingernails
Number of displays: 10,000
P-O-P company: Deerfield & Associates (designer), Calabasas; Bertco Graphics (manufacturer), Glendale, both of Calif.
Distribution: Mass merchants, chain drug and chain food stores
Introduction: May 1992
Duration: Promotional
Construction: Chip board
Putting the rebate form directly in front of the consumer is the goal of a display for Nailene fingernail products.